Being a business owner is time-consuming and stressful – I get it. Then, when you throw motherhood into the mix, things have the potential to get out of hand…very quickly. Take your stressful day and multiply it by 10 and that’s what motherhood can do to your overall business plan. But, as every mother says, it is worth it, you just have to figure out how to make it all work out in the end for you. For many, the way to adversitse effectively is the key to success. Get these Advertising Tips for Mompreneurs
AdverstisingTips for Mompreneurs
OK mompreneurs, let’s plunge right to it and talk about advertising within your business plan. How in the world do you find time to advertise your business with everything else on your plate?! The trick is…To find ways that are not too time-consuming or stressful for you.
Social media is a wonderful tool for any business owner, new or old! Social media can be especially useful for you new moms out there because it can do some of the work for you. Additionally, social media is so widely used these days, that your ad or post is sure to reach thousands of people. Save yourself time by creating one high-quality advertisement, and let social media do the rest.
Digital signage and billboard advertisements are great ways to advertise your business – and do not think it is old school, either! Sure, the world may revolve around digital media lately, but billboard advertisements are great assets to your business because 1) if you choose a billboard that is in a great location, you are guaranteed to get eyes on your business and 2) you do not have to do anything with it once your advertisement goes “live.” If you are considering a digital billboard for your advertising and marketing plan, I highly recommend contacting Irvin, Inc. to see how they can partner with you to take your digitals to the next level. Their partnership with Lightking allows them to offer the most advanced and revolutionary digital billboards and digital signs on the market. Some of the perks that you get with their Air series is 20% less wind-load, simple and safe installation, flow through louver design which reduces glare, and more. Irvin, Inc. offers billboard supplies, signage lighting, outdoor and indoor lighting, and digital signage. They are the preferred supplier and one-stop-shop for all of the above and outdoor companies, sign shops, electrical contractors and other related businesses use Irvin, Inc. because they trust them, so you know you are in good hands!
Promotional items are one of my favorite hands-off approaches to advertising when life gets busy. This is a fun and easy way to spread the word of your business and what you can offer! The options are endless when it comes to promotional items: you could design cool t-shirts, mugs, pens/pencils, hats, the list goes on and on! I am someone who would immediately ask where someone else got their t-shirt if I thought it was something that I liked and thought looked cool. Anyone who wears or uses your promotional items are constantly advertising for you! Use this to your advantage, get creative, and get to advertising!
You Don’t Have To Do It All Yourself
Luckily, with promotional items and billboard advertisements, most of the time you will not be spending hours upon hours working on them yourself. If you are still slammed and cannot manage your social media accounts on your own, hire someone to help you out! There are many virtual assistants out there that do a great job, especially with social media work, or hire an in-house assistant. You’ve got this and you do not have to tackle it alone!
Do you have any other ways to help yourself out with the balancing act of being a business owner and a mother? Let me know if you do!