Robust Signs It’s Time To Rebrand

The big question, does your image need updating?  As businesses big and small evolve or grow, many things change.  Perhaps a milestone or a new star product will warrant a revamp of your image identity.  So, to help out in identifying the right time for you, here are Robust signs it’s time to rebrand.

Your Brand Identity

Big or small every business needs to be keen to its changes.  As a blogger, it is commonplace to revamp your brand.  If you are a senior member of staff, such as a marketing manager, you know more than anyone that the brand you project is the voice you give to the business. When done well, that voice should speak volumes in terms of your services, your company message, and the high-quality services every client can expect when they work with your team. However, as the business you work for begins to grow and evolve, it’s not uncommon to undergo a complete rebranding. It’s not an easy decision, but sometimes the signs are just too difficult to ignore, especially when you think your current branding is holding the organization back.

No matter what industry you’re in, you need to stand apart from your competitors and one of the best ways to strengthen customer loyalty and help engage with potential clients is with strong brand identity – discover brand guidelines software to help communicate your brand identity consistently, throughout your marketing and online business presence.

Robust Signs it’s Time to Rebrand

Now, let’s take a look at some robust signs that it’s time to talk to your boss about rebranding.

• You reach for your business card with reluctance 

When you’re networking, either at functions, trade shows, or with the general public, it’s always handy to carry some business cards around with you. They’re personal and help to seal interest and a potential connection with a new vendor or client. But if you find yourself cringing whenever you hand a card over, or you’re apologizing profusely for your company name and convincing the recipient that you’re going to rebrand soon, then it’s clear. You’re ready for a rebrand. Embarrassment surrounding your brand name or logo can often place managers on the backfoot, harming their confidence and even the confidence of your employees. If you are feeling a little squirmy about your businesses’ name or logo, it could be time for a refresh.

• You look like any other brand 

A good, consistent company identity means that you stand apart from your competitors. But ifyou're finding yourself struggling to stand apart from other brands in your industry then there could be an issue. To stand apart from your rivals you need to be different from them. You need to
effectively communicate your differences and your superiority to your customers and influence them to choose you over them. A complete rebrand can breathe new life into your stale old business, it allows you to reflect on what your business does well, and when your brand is strong, you’ll always have that edge on your peers.

• You’ve outgrown your current brand 

As the business continues to grow, you may find that your branding gets left behind. You’ll find that all industry giants, from Apple to Amazon and Under Armour to Uber all have subtly different or completely different logos and branding to what they had back in their early days. This isn’t because their companies failed and they wanted to start afresh, it’s simply because as their businesses grew, they recognized the need for their customers to connect with something that reflected their high-quality services, their company strengths, and their core values.

Updating your company brand and its identity is something all successful organizations go through at some point. So, embrace the change!  Go ahead and propose some different ideas to your boss.  If you are the boss, get help and rely on the experts to get you on target with your brand identity.